FNNL

Cold Email ROI Calculator

See exactly what cold email outreach delivers for your business.

1
Outreach Setup & Response Rates
Configure your email volume and expected response metrics
~50,000/month · ~16,667 prospects
$
What you pay per showed-up meeting
%
%
%
%
Total Contacts Reached / Month
50,000 emails ÷ 3 steps
16,667
Total Replies
50,000 × 2.0%
1,000
Positive Replies
1,000 × 25%
250
Meetings Booked
250 × 30%
75
Qualified Shows
75.0 × 75%
56
2
Sales Conversion & Revenue
Enter your sales team's performance to calculate revenue
%
$
mo
1 = one-time deal
Deals Closed / Month
56.3 shows × 20%
11.3
Monthly Revenue Generated
11.3 deals × $5,000
$56,250
ROI Summary
Monthly Investment —
Monthly Revenue —
Net Profit —
ROI —
Enter your numbers above
ROI = (Monthly Revenue − Agency Cost) ÷ Agency Cost × 100%

FNNL vs. The Alternatives

FNNL Cold Email In-House SDR LinkedIn Ads
Monthly Cost — ~$7,000 ~$15,000
Qualified Shows / Mo — ~8 ~12
Cost / Qualified Show — ~$875 ~$1,250
Cost / Deal — — —
Time to Results 2–4 weeks 3–6 months 1–2 weeks
Scalability High Low Medium
Risk Pay per result Fixed salary Uncertain ROI
Cost of Inaction
Every month without systematic outbound, you're leaving
—
on the table. Over 12 months, that's
—
in unrealized revenue.
Your competitors are reaching your prospects right now.